Thursday, 4 October 2012

Lying sales people should be sacked!

I have just responded to a question about "has someone ever lied to you to get a sale?" I thought I would share my response....... I am a sales trainer ( Bespoke-Sales-Training) as well as the proprietor of a small used car sales outlet. One of the things I always instruct clients on my course to do is this...........I say, "write this down, Never tell lies. Always tell clients the truth..................Now write this down really big underneath.............. WHEN YOU'RE READY" Let me give you an example. I am selling a nice car, lovely condition, full service history, and at a bargain price. The reason for the low price is the fact that, say it has covered 139k miles. This is a car I would not include the mileage on the windscreen display. The car is unmarked inside and the bodywork is in excellent condition. A prospect sees the car, and says, "Can you tell me the mileage on the Focus?" My response in this case would be " I'll get the keys - we'll have a look" - I do not wait for the prospect to respond - I walk off and come back with the keys and the history. Unlocking the car I say " I know it's a one owner full history car. Wow look at that interior, it's like new! It's definitely a credit to it's previous owner. Jump in, pop the key in the ignition, and let's see how many miles she's done." At this point, when I have told him the mileage, he's agreeing with me that the car is in a lovely well looked after condition. If the prospect still does not want the car because of the mileage, that's ok - you're in dialogue with him now, and you can tell him about the low mileage cars you've got. A good (well trained) sales person never has to lie. Contrast that, with...... "Can you tell me the mileage on the Focus?" "130k - I'll get the keys" "Don't bother, I was looking for something with lower miles., thanks.Goodbye" In my opinion, anyone who lies to get sales is a thief, and should be sacked!

2 comments:



  1. Crucial Conversations



    Kona will help you create effective strategies and processes to develop, improve efficiency and effectiveness of executives, managers and vendors through the organization.

    To drive customers to success, the group offers a unique process for ACTC KONA appraisal, consulting, training and coaching for key individuals in the organization. Kona is able, sales training, leadership development training, call center training, provide crucial conversations and motivational speakers conversations with key customers.

    ReplyDelete
  2. Thanks for updating this usefull information . I really like this.Regards Sales Training

    ReplyDelete