Cutting costs needs to be done - but never on EFFECTIVE marketing and advertising.
Following up all leads is essential. Reviewing sales process is essential. Can people find you, and when they do - how do you nurture that relationship?
Also think about this. If the spend in your line of business is down 30% and you carry on as before, your take will be down 30% - WRONG.
Your take will be down even more because some of your competitors are taking action to preserve their market share. Having put in that effort they may even INCREASE their market share.
Sales skills are easily learned. Just think about the things you have bought recently, good sales people don't have to be particularly charismatic - although that can be taught as well - they do have to be knowedgable, well trained, and helpful. A good sales process will help keep you or your staff on the right lines.
2 questions to ask yourself about your product or service.
- Why should anyone buy that off me
- Why would anyone want to come back or recommend me.
Good luck - but that comes with good effort and good focus. Paul
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