Two Questions Every Business Owner Should Ask Themselves

Two Questions Every Business Owner Should Ask Themselves.
When I was selling advertising space in a regional travel book, I used to visit a lot proprietors of Hotels, restaurants, cafes, pubs and guest houses. I used to, as part of my sales process ask them these 2 questions.

(1)Why would anyone want to come here?
(2)Why would anyone want to come back here again?

When they had answered those questions, I had a pretty good idea of how successful they were or would be. Let me illustrate with a typical type of answer - say for a country pub...

(1) Because it is a charming old 17th century coaching inn with beautiful hanging baskets outside, a lovely location on the edge of the village, with a view down to the lake. We do an extensive range of fresh locally sourced home cooked meals, freshly prepared on the premises, all at a reasonable price.
Good answer don't you think?

Now we come to the second question, and this is where I could determine who was going to be a long term success, and who was going to have "tried everything but had such bad luck"
her are the two types of answer to question (2) - can you tell who will thrive and who will struggle?

(A) (2) Because it is a charming old 17th century coaching inn with beautiful hanging baskets outside, a lovely location on the edge of the village, with a view down to the lake. We do an extensive range of fresh locally sourced home cooked meals, freshly prepared on the premises, all at a reasonable price.

(B) (2) Because we make people feel welcome,look after theme, make sure they have a good time while they are here, and give them a great experience. We like to make customers into friends.

Those who give answer (B) realise they are not just in the "food and drink" business, but the customer experience business.
No matter what business you may be in, always remember if you have customers you are in the customer experience business.
There are more goods and services than there are clients with money to buy them. Customer choice has never been wider, are you delivering a good customer experience?